Why do brands need storytelling? To transmit their message

Storytelling is a powerful way of transmitting a message. People do not want more information, they are up to their eyeballs in information – Give them a story they can relate to.

Don’t give them hotel brochures… give them stories about your destinations.
Don’t send them an annual CSR report… tell them stories about your achievements.

We create meaningful ‘Branded content’. This is entertaining content (underwritten by a brand) to connect and interact with a specific target group.

If you want to know how we set up and conduct a Storytelling Expedition or how we can create meaningful content for your brand, send us an email at anouk@coolbrands.org or maarten@coolbrands.org

WHY CONTENT CREATION FOR BRANDS IS IMPORTANT 

Because the world is changing constantly
Meaningful content is becoming more and more important
It is not what you sell, but who you are – what do you stand for
What do you contribute to the lives of your (potential) customers
What would they miss if you were no longer around
Etc… 

WHAT DOES CONTENT CREATION BY COOLBRANDS BRING YOU OR YOUR BRAND

Reinforce and underwrite your reputation
Content created in a narrative, in a storytelling manner
Creation of Talk Value
Stimulation of word-of-mouth
Influence the brand perception 
Transmit a (non-commercial, complex) message
Inspire influencers 

By creating meaningful content about your brand, your company, or your personal brand, you build your reputation and give people tools to form the right perception about you.